Marketing Strategy

 

 

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Generate custom solutions with the possibility to create synergy. Amplify outside the box thinking yet be on brand.

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Demonstrating sprints in order to innovate. Build innovation to innovate. Drive outside the box thinking and try to think outside the box.

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Leverage cloud computing but funnel users. Repurposing stakeholder management yet think outside the box. Grow core competencies with a goal to re-target key demographics.

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Generate custom solutions with the possibility to create synergy. Amplify outside the box thinking yet be on brand.

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Demonstrating sprints in order to innovate. Build innovation to innovate. Drive outside the box thinking and try to think outside the box.

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Leverage cloud computing but funnel users. Repurposing stakeholder management yet think outside the box. Grow core competencies with a goal to re-target key demographics.

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Trusted for Real Estate Marketing

Whether you’re buying or selling a property, you can trust the agents and brokers at Canterbury Realty Group. Our team excels in real estate marketing strategies and market analysis, ensuring that you get a fair price on any property.

Canterbury Realty Group’s 20 Point Marketing Strategy

Since 2012, Canterbury Realty Group’s success has been based on a company-wide commitment to customer satisfaction. At Canterbury Realty Group, we use the steps outlined in our 20 Point Marketing Plan Of Action to sell your property quickly, with the best terms, and at the highest price.

We will post your property on the Multiple Listing Service (MLS), an electronic database that will allow REALTORS® from every major firm in the country to access your listing. Your property will also be posted on ListHub, a website that distributes your listing to over 100 of the most popular mega-sites that have shown good results driving traffic and interest to our site. We also rely on conventional methods to sell your property, such as informing homeowners in your area, holding open houses and placing a distinctive “For Sale” sign on your property. Our 20 Point Marketing Plan of action is our guarantee of customer satisfaction.

The 20 Point Plan

  1. Prepare Market Analysis
  2. List Property On MLS
  3. Post Listing On ListHub
  4. Display Your Listing At All Canterbury Realty Group Meetings
  5. Prepare Fact Sheet
  6. Agents’ Open House
  7. Place Distinctive Sign On Property
  8. Advertise
  9. Promote Sale Through Community
  10. Communicate With Seller Regularly
  11. Provide Update Regarding Marketing Conditions
  1. Prequalify Potential Buyers
  2. Make You Aware Of Financial Alternatives
  3. Explain Home Warranty
  4. Offer Moving Services
  5. Pledge Of Availability
  6. Negotiate All Offers
  7. Provide Copies Of All Real Estate Related Documents
  8. Follow Up All Deals
  9. Make Suggestions To Seller As To What May Make Their Home More Appealing To Buyers

The Pricing Pyramid

The price you set for your home will influence how many people look at it. When you price your home above its market value, fewer buyers will show interest in your property. When you price your home below market value, you increase the number of interested buyers. In the end, the price you set and the interest you create should reflect your selling goals.

The Window Of Opportunity

When a home first goes on the market, there is an initial surge of interest that should be maximized. Therefore, your home should be priced realistically from the start. Most sales are made in the first four or five weeks a home is listed. Because all this activity happens so soon after a home is listed, it is a mistake to assume you can “test the waters” with an extremely high price and then later reduce it. Homes should be priced correctly, right from the start.

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